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Archive2025

BarWeb3

A productized local-SEO service, the GTM study that preceded the agency system.

Role
Builder: positioning, copy, funnel
Stack
HTML · CSS · vanilla JS · DE + EN

A bilingual conversion funnel for a local-SEO service aimed at Berlin small businesses: pain-point framing, tiered offers, and a booking widget. Retired and superseded by the agency system, kept here because the trail from first funnel to codified agency is part of the story.

What it proves

  • Early GTM instinct: positioning, ICP targeting, bilingual funnel design
  • The willingness to retire work publicly when something better replaces it